Beautiful Feet Essential to California Lifestyle: Plant Enzymes Offer New Solution for Dry, Cracked Heels - Leading L.A. Podiatrist Recommends Callex Ointment

Dr. Jack Morgan, a Monterey Park podiatrist, says the popularity of open-toed pumps, slingbacks, flip-flops and sandals leave skin exposed, which contributes to the problem of dry, flaking, or cracked heels.

Princeton, NJ January 13, 2005 -- Whether barefoot in yoga class or stepping out in diamond-studded stilettos, Californians are used to showing off their newly pedicured, massaged and buffed feet for all the world to admire. However, Dr. Jack Morgan, a Monterey Park podiatrist, says open-toed pumps, slingbacks, flip-flops and sandals leave skin exposed, which contributes to the problem of dry, flaking, or cracked heels.

Dr. Morgan is a Board certified podiatrist and podiatric surgeon, who has lectured around the country on foot problems ranging from congenital foot defects in infants to problems specific to the elderly and diabetic. In addition to conducting clinical trials, he has been a professional speaker for companies which include Novartis, Merck and Company and Janssen Pharmaceutica.

According to Dr. Morgan, "Whether young or old, my patients care very much about the cosmetic appearance of their feet. If you wear 'open' shoes, you must take care of your skin, since you greatly increase the chances of it becoming dry, flaking or cracked.     Among the many products for dry feet, only one contains natural plant enzymes, which have proven to be remarkably effective for softening and thinning calluses, exfoliating dry cracked heels and moisturizing dry, scaling skin."

Now available in the footcare section at Longs Drugs and online at Drugstore.com, newly patented, acid-free Callex Callus Ointment is being recommended and sold by Dr. Morgan and other podiatrists around the country. Callex Ointment has been shown in consumer studies to significantly reduce callus, dry, flaking skin and cracking on soles and heels within 15 to 30 days. It is also safe for diabetic use. Of course, it is also a good idea to check with your podiatrist, physician or dermatologist, should you have any questions about the appearance of your feet.

Dr. Bruce Bitcover, a Lawrenceville, NJ podiatrist says, "This product is a real winner. Eighty percent of my patients have some type of foot callus. There are no side effects and the ointment is easy to use. I recommend Callex for use anywhere on the feet or where thickened skin exists."

Californians are the first to see Callex on retail shelves and have a new, natural choice to keep exposed feet attractive and soft.

Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails. Xenna manufactures all natural NonyX Nail Gel, a patented ethanoic acid gel for discolored nails that clears nails by breaking down and exfoliating keratin debris, the source of nail discoloration, Callex Callus Ointment, a natural plant protease exfoliant for calluses and dry, cracked heels and skin, Curlaway Curl Relaxer, a low-pH gel for semi-permanent curl relaxation, 183 Topical Solution for Thin and Fine Hair, an MSM-rich scalp treatment and stimulant, 183 Follicle Shampoo for thin, fine and oily hair containing patented L-Toc, and all natural Ian Charles Volumizing Gel for hair that is flat or hard to manage.

CONTACT: Carol J. Buck, CEO
Xenna Corporation
33 Witherspoon St., Suite 200
Princeton, NJ 08542
Tel 609 921-1101, Fax 609 921-2517, toll free tel 800-368-6003
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